Wednesday, January 20, 2010

Strategic Brief

(Website 2: Redesign Commercial Website)

Project Definition

- This project is about to
redesign a commercial website to my client. My chosen
client is Malaysia Residency.In this project we need to find out the part that which
still can improve.This site i feel that it still can enhance the interface and also make it
more interesting, easy for the audience to know where is the direction they are. For this
website is to promoting about Malaysia, the target is more on people from oversea, it
will be mainly for businessmen or people that want to look for a nice and peace place to
stay. For this project, i have given 8 week to complete the task. Included at least
8 pages of interface design and coding.


Current Site's Analysis Goals
> The background can be add on some picture to make it not so empty.
> The
uniqueness of selling point for this site is cultural and religious to bring
out the Malaysian style to let outsider know more about Malaysia.
> Apply some interesting layout design to attract audience, like some flash picture
can be add on.
> Provides more a clear location information for the audience where else places can
be visit in Malaysia.
> The problem for the picture can be made it linked and not to confuse the user.
> The information part can be short but supportive to guide the user read though the
information, to make it not so boring.
> The layout can be maintain clean and simple layout is suitable for the site to let the user
feel comfortable when visit this site.


Client's Analysis

- Though the information that i research, i found that Malaysia Residency is under a home program called MM2H(Malaysia My 2nd Home) by the Government of Malaysia to allow foreigners who fulfill certain criteria, to stay in Malaysia for as long as possible on a multiple-entry social visit pass. The program was re-launched by the Ministry of Tourism,
Malaysia in April 2006.Malaysia is a progressive and modern society with a lot of business opportunities as well as cultural and religious heritage, beside that living in Malaysia which includes the low cost of living, developed infrastructure, friendly Malaysians, attractive tourist destinations and general quality of life.

This program is open to all citizen of countries recognized by Malaysia regardless of race, religion, gender or age. Applicants are allowed to bring along their spouse and unmarried
children below 21 years old. So far over 8,000 people have been approved for the MM2H visa.
Furthermore, with the availability of good properties at much lower prices as compared to other regions, medical centers and private clinics are found in all states with 24-hour emergency service. There are also quite a number of international schools, private colleges and universities situated in all major cities for higher learning at a reasonable cost.

For visions Malaysia Residency will spread out all the information to the outsider to get more interesting to our country. There will make more business opportunities and accommodation
to our country to make Malaysia to the higher level though the economic.


Short & Long-term Site Goals
Short- To increase hit rates, maybe can show more about Malaysia culture to
attract the audience have a idea know how is Malaysia and why they want choosing
Malaysia to make their second home in our country.

Long- To increasing the business value for more working opportunities available and more business set up in our country.


Target Audience

- Mainly aim for foreigners businessmen or migrants.


Competitor's Analysis
- There was many countries having this program,basic on my research i found that there are
residency such as UK Residency, USA Residency, Argentina Residency, China Residency,
Korea Residency and so on and so on.Each of country has its own unik point to their country and hard to compare with each country.For Malaysia Residency will emphasize on Malaysia greatest assets to promote to the audience and hope to attract the audience get interesting come to our country.

6 comments:

  1. Affiliate Marketing On The Internet
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  2. malaysia residencyMay 30, 2013 at 7:37 PM

    SUN consulting Pvt. Ltd. Welcome to a New Beginning in Canada, USA and Malaysia. The MM2H commonly know as Malaysia My Second Home program is an attractive international residency scheme endorsed by Malaysian Government. It permits foreigners to live in the country on a long term visa of up to 10 years (Renewable). To qualify for this program, applicants must meet certain criteria listed below.
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